Avalanche Social Concept
I was tasked to create 5 social templates that could push the brand for Ava Labs, known for their blockchain platform called Avalanche. Strategy, color, typography, texture and illustrations all needed to be considered in creating this mini brand concept.
Event Announcement
The Event Announcement Template imaginges Avalanche Creates 2023. A simple, yet impactful background, inspired by the movement of snow in an avalanche, allows the typography to have greater hierarchy. This makes for an easier read and quicker click rates.
Brand Announcements
The Brand Announcement Template is most closely aligned to the core brand. The illustrations are refined and confident allowing announcements and/or general communications to speak with authority and clarity. The colors are bright, but friendly, maintaining performance on all social channels.
Artist Spotlight
The Artist Spotlight Template draws inspiration from contemporary web portfolios, tilting the axis of the assets to allow more items to fit on screen. This gives the viewer a wider perspective of the artists breadth. The dark, neutral background allows the art to come to the foreground.
Partnerships
The Partnerships template is friendly and colorful, allowing multiple brand colors to merge together. Inspired by blockchains, and the Avalanche logo, the grid background builds the connection between the two brands.
Developer Spotlight
The Developer Spotlight Template is playful and centers the human experience. The grey scale photo treatment allows for consistency amongst a large variety of potential use cases. The colorway shows how the complimentary color scheme is used to provide variety in-feed and allows the core brand colors to pop.
Overview
